The majority of consumers in the present digital-first era have their main ways of communicating with brands through the use of smartphones. This change in behavior has caused businesses to use phrases such as “mobile optimization” and “mobile app” synonymously. However, in fact, they cater to different needs and provide different solutions. By distinguishing
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In the UAE, mobile phones have turned from being simply a means to access the internet to the main means of interaction with businesses over the internet. Most of the searches for real estate services in Dubai, renovation companies in Sharjah, or healthcare providers in Abu Dhabi take place on smartphones. If your website fails
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In the United Arab Emirates, the majority of the population uses their smartphones to access the internet, look for services, and decide on purchases. The smartphone is the main device for most users, from locating a restaurant in Dubai to booking a service in Abu Dhabi. Google is very much aware of this and
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In the UAE, mobile devices are not considered a luxury—but they are mainly the way people search for, compare, and get in touch with businesses. Heavy users of smartphones can be found across Dubai, Sharjah, and Abu Dhabi, where people seek services, ask questions, and even make quick decisions. If your website is not
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The present-day UAE market is largely characterized by mobile users who are, so to speak, the kings and queens of the digital world. Most customers depend on their smartphones for everything from booking services and ordering food to searching for local businesses. If your mobile site is slow, you are not only losing the customers’
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Imagine: You are trying to purchase something on the run, but the page takes forever to load, images are all out of focus, and the payment gateway button is so tiny that one has to nearly tap with their fingertips to click it. The incident is going to follow in most instances: the purchase gets
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